Our story
THE TRUE STORY OF RECYCLED MATERIALS
Don’t trust what is ON the product but what is IN the product
How? By using AWARE™ tracer & blockchain technology.
THE END OF GREENWASHING
Do you trust all sustainable claims?
We believe that sustainability starts with transparency.
With our new IMPACT collection we want to end greenwashing and tell the true story about sustainability. We believe that traceability and sustainability are deeply connected. As market pioneers we are paving the way for the rest of the industry.
The IMPACT collection is a line of products that aims to make an impact on the use of water.
WHY DO WE WANT TO MAKE AN IMPACT ON THE USE OF WATER?
Water is a worldwide issue from the melting Arctic to dried outlands and the consequences are found all over the world. By 2025 50% of world’s population will experience so called ‘water stress’; Having to deal with a lack of sufficient and ready to use water. Water is a very tangible subject.
HOW CAN WE MAKE A POSITIVE IMPACT ON SAVING WATER?
By using recycled polyesters and cotton. When using these recycled materials we save thousands of litres of water. But how can we be sure that we are really using recycled materials and validate our water saving claims? With AWARE™ we guarantee the genuine used recycled fabric materials and the water impact reduction claim. AWARE™ is a virtual component that verifies sustainable content in a final product by tracer technology and validates claims by blockchain technology.
100% traceable recycled materials
Verified by blockchain technology
Saves water
2% donation to water.org
A SECOND LIFE FOR PLATIC BOTTLES
PET PLASTIC BOTTLES
The first step is to collect and wash the PET bottles
BOTTLE SCRAPS
Stripped of their labels and caps, they are crushed to pieces
AWARE™ tracer particles are added to the recycled fibre (unique fingerprint)
YARNS
Spin yarn from the genuine recycled feedstock embedded with AWARE™ tracer
and verified with certification
FABRIC
Fabric is made from the yarn with tracer
PRODUCTION
Final product is made
and a second AWARE™ scan and verification is made
FROM PET TO FABRIC
The collection of tomorrow.
It takes about 33 PET bottles to make a backpack
GAMECHANGER : RECYCLED COTTON
By making products with recycled cotton, we use fewer environmental resources than those needed to grow cotton.
Our recycled cotton is embedded with AWARE™ tracer particles to ensure it is recycled cotton fibre.
FREE-LABOR COTTON
20.000 LITER
Switch to Slave Free Cotton. Pick brands that don’t use slave-picked cotton.
According to WWF, it takes more than 20.000 liters (5,283 gallons) of water to produce just one kilogram (2.2 pounds) of cotton, which roughly equals one T-shirt and a pair of jeans.